Want to avoid the ghetto? There's an App for that.

Microsoft has recently been at the center of a whirlwind of controversy over a new app that critics allege is downright racist. On January 3, the company was granted a patent for technology related to its “Pedestrian Route Production” application, a tool that that the company says would navigate the user “safely through neighborhoods with violent crime statistics below a certain threshold.”

While the patent makes no explicit references to race, the project has been unofficially dubbed the “Avoid Ghetto App” by various online news sites. Microsoft, for its part, has been silent throughout the ordeal, and declined to comment on the matter to Colorlines.com. But intentions aside, the fact that the app was so quickly racialized begs the larger question of how and why technology perpetuates systemic racism, and why consumers should care.

Click the headline to read more.

Comments Short URL